Our Story
Propagandist Co. started with two people from different worlds and one shared belief: that art and culture can be used to spread something bigger than ourselves.
- Emily Waldie — a nonprofit director and the art behind our movement, weaving creativity and compassion into everything she does.
- Joshua Archer — an aviator and strategist, driven by resilience and a vision for a permanent impact across the globe.
Together, we’re building a brand that blends bold art, meaningful apparel, and a mission rooted in the future.
What We Believe
We believe in creating more than products. Every piece we make is an Article of Resilience — a way to resist exclusion, promote thought, and carry values forward.
Our compass is guided by:
- Humanity: supporting youth, empowering families, and uplifting neighbors.
- The Earth: giving back to the places we call home and the spaces we borrow.
- Quality: delivering lasting goods that are as strong as the message they carry.
- Inclusivity: ensuring everyone sees themselves in our movement.
- Authenticity: being real, caring, and refusing complacency.
Spread Authenticity
For us, Spread Authenticity means more than just being “real.” It’s a commitment to being authentically human — to support instead of ignore, to care and consider instead of hate, to love instead of becoming complacent.
It means:
- Standing up against the normalization of neglect.
- Choosing compassion, community, and responsibility over the easy way out.
- Building culture around honesty, resilience, and love.
- Having Integrity to yourself, your neighbors, and the planet
When we say Spread Authenticity, we’re calling for a movement where people show up for one another and our home, and choose to do it daily.
What We Make
Inspired by war-time propaganda posters, our designs are bold, adventurous, and unapologetic. We want to turn articles of the past into the moment of the future. We bring that energy to curated, small-batch goods and apparel.
We don’t try to do everything. Instead, we focus on an intentional collection built for both adventure and purpose.
Our Movement
Every Propagandist Co. purchase carries forward something bigger:
- Investing in the future — helping under-resourced youth experience growth through adventure and travel.
- Giving back to the Earth — sourcing responsibly and protecting the places we loan from planet Earth.
- Spreading humanity — reminding us all that we are neighbors, family, and community; and that common ground can always be found.
We’re not just making apparel. We’re defying insensitivity, resisting complacency, and spreading authenticity — one article at a time.